Google woos developers as spotlight turns to software - smithspoe1957

Google did its best to court developers at this year's I/O league with a much-needed integrated developer environment, API for advisable games, and the capacity to much easily transform apps. Their allegiance testament become progressively important as smartphone and pad of paper computer hardware sees few striking improvements.

"You guys, Android developers, are very the heart of this ecosystem and I think you know that. We have been happening this journey together for over five years right away," said Hugo Barra, frailty president of Android product management, during the opening keynote.

The past 12 months have been lucrative for Humanoid developers, according to Barra.

"Here is a pretty berserk number for you: Google Play has just crossed 48 one million million app installs … only evening better than that; over the last 4 months this year we have already paid out more money to Humanoid developers on Google Play than in all of last year," Barra said.

Foreseeable shift

Google's focus on developers doesn't come up as a surprise, apt how the smartphone and tablet market is changing, according to those in the industry.

"Without great apps and content, a mobile device is just a very expensive telephone. Making developers productive and engaged is the keep down one goal for any political platform company and that seems to be the clear goal at I/O 2022," said Michael Mullany, Chief executive officer at development framework and tool vender Sencha.

American Samoa the hardware and design becomes less of a differentiator for smartphones and tablets, the service and the apps that developers make up are becoming to a greater extent important.

"We totally roll in the hay that Android and iOS have importantly more than apps than, for example, Windows. Is that a key factor in masses's buying decisions? I think it's a factor and a growing same," said Mark Newman, chief explore policeman at Informa Telecoms & Media.

Google isn't the only company that is chasing developers. This week saw the let go of of an open ai beta for Unity's BlackBerry 10 appurtenance, which lets developers use Unity's cross-platform gamey growing tools to create games for the new OS.

With IDC's first-quarter numbers display Android's smartphone market share at 75 percent and BlackBerry OS at 2.9 percent, the two platforms are in very different positions, and that is reflected in their developer strategies. While BlackBerry is hoping cross-platform tools will lower the bar for developers, Google launched an IDE (integrated developer environment) for Android specifically.

Android Studio, which is based on the IntelliJ IDEA Community Edition, drew loud applause from the audience at I/O. It is a interpose the reactionist direction for Google, thanks to features such as the ability to see how an app looks on diametric screen sizes, of which there is a growing number on Android. Better interface editing is besides something Android needs, according to mobile developer Konrad Hübner.

"This is exactly where Malus pumila is thusly such better and I trust Google hindquarters catch astir. Then far, I have done UI editing in XML and and so hoped for the preview to work, merely that is quite a hurt," Hübner said.

Mullany agreed: "Fragmentation is a significant problem for Android developers and the existing tools for creating Android apps undergo a jolly mixed reputation. The new Android IDE helps developers visualize their app experience on multiple gimmick types and should help them be significantly to a greater extent productive," he same.

Users who want to bring a look at Studio can download an past access preview from the Android developer website, with the caution that various features are either unfinished or non yet enforced and users May encounter bugs.

Another feature declared at I/O that caught Hübner's interest was a translation armed service that lets developers club professional translations directly from the Android developer console.

"A transformation service for developers to get their apps out in different languages is a cool service offering. Often translations are actually hard up if you look at apps," Hübner aforesaid.

At archetypal Google will offer the translation service as a pilot program for which developers can sign up from the console. Google has too added application optimization tips, the power to see how impressive ads are, revenue graphs besides as explorative examination and unreal rollouts to the console. The latter ii features also got lots of applause from the keynote audience at I/O.

Developers wanted APIs

Google also launched a number of Apis, including ones for more battery-efficient locating-based services, geofencing and activity realization, which are every last part of Google's Play services. There is also a new family line of APIs specifically for games. Play game service lets developers build games with leaderboards and multiplayer support. Cloud saves render developers with a storage API to handle game saves and settings, allowing users to move 'tween devices and continue from where they left off, Google same.

But steady if Google and its partners dominate at selling devices, Android unmoving lives in Apple's shadow when it comes to app evolution. According to a recent survey from IDC and Appcelerator, developers who said they were identical interested in developing for iPhones accounted for 89 percent of respondents, with 86 per centum interested in iPads. Just 77 percent felt the aforesaid way around Humanoid smartphones, and 64 percent were very interested in Android tablets.

"Most ofttimes we develop both iOS and Android apps, but iOS is still number matchless in our existence. That's what you starting time with and if there is money left you do Android, A well," said Patrik Book, CEO at Swedish app developer AppByrån.

Google unruffled has or s work to do, but Barra's message to developers was realize and perfoliate.

"We truly want you to thrive," he said.

Source: https://www.pcworld.com/article/451925/google-woos-developers-as-software-becomes-more-important.html

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